The Clean Beauty Box was a bi-monthly subscription box + destination for clean, conscious and cruelty-free beauty.

I partnered directly with the founder to shape a cohesive digital marketing strategy that strengthened brand presence, supported launches, and drove measurable growth.

My key contributions included:

Social Media Strategy and Content

• Developing and executing a social media strategy to communicate new product releases, promotions, and in-store offerings

• Creating content designed to increase engagement and drive traffic to the website and retail channels

SEO and Editorial Content

• Writing SEO-optimized blog content offering skincare education and product insights

• Enhancing customer experience while boosting search visibility and brand authority

Email Marketing Ownership

• Leading ideation, copywriting, and design for promotional and lifecycle emails

• Contributing to higher conversion rates and increased sales through targeted messaging and strong CTAs