Kiss Kiss Goodnight was a mom-founded and minority-owned baby skincare brand that helps parents and caretakers create meaningful nighttime rituals with their little ones using innovative, microbiome-friendly products.

I helped develop and execute a dynamic social media strategy for Kiss Kiss Goodnight, leading content creation and curation across Instagram, Facebook, and Pinterest.

My key contributions included:

Brand and Content Development

• Crafting compelling marketing materials, including long-form blog posts, website copy, and product flyers

• Collaborating on product launches such as Rainbow Prebiotic Jellies and Little Star Body Oil

Email Marketing and Lifecycle Optimization

• Rewrriting the email drip campaign, including the welcome series and post-purchase flows

• Establishing consistent weekly newsletters that doubled open rates and significantly increased sales

E-Commerce Expansion

• Helping set up the Amazon storefront—designing graphics and visuals to ensure a seamless customer experience