Originally from Singapore, I’ve lived and worked in Japan and Australia before settling in the US more than a decade ago. These global experiences have shaped how I see and tell stories—with empathy, cultural fluency, and curiosity at the core.

I’m passionate about using storytelling and strategy to build authentic connections between organizations and their audiences. With a thoughtful approach and a keen eye for aesthetics, I transform complex ideas into engaging narratives that inspire action. I thrive in dynamic environments where collaboration, creativity, and adaptability are key, and I bring a “no-task-is-too-small” mindset to every project.

My background spans finance, talent recruitment, and higher education —a foundation that gives me both analytical rigor and human insight. My areas of expertise include strategic communications, content strategy, digital marketing, social media, copywriting, and editorial direction.

And while my professional journey continues to evolve, my proudest role remains being a mother—a constant reminder of what it means to lead with purpose and perspective.