Hello there! I’m Tricia, a New York–based strategic communications professional passionate about storytelling that drives connection and impact.

Originally from Singapore, I’ve lived and worked in Japan and Australia before settling in the US more than a decade ago. These global experiences have shaped how I see and tell stories—with empathy, cultural fluency, and curiosity at the core. I specialize in transforming complex ideas into engaging stories that resonate with diverse audiences and inspire action.

I thrive at the intersection of strategy, creativity, and collaboration, bringing a hands-on, “no-task-is-too-small” approach to every project. My professional experience spans higher education, talent recruitment, and finance, equipping me with both analytical rigor and human insight. My expertise includes strategic communications, content strategy, digital marketing, social media, copywriting, and editorial direction.

Beyond my career, my proudest role is being a mother—a constant reminder of the importance of leading with purpose, perspective, and heart.

Let’s connect.