Partner with the Dean, senior leadership, and key stakeholders to shape narrative strategy and advance Gallatin’s vision through strategic storytelling, strengthening institutional identity and driving a 29.2% increase in early decision applications.

Lead multi-channel communications campaigns across digital, print, and environmental channels, enhancing institutional visibility and audience engagement across email, web, and social media

Develop and execute data-informed social media strategies generating more than 17M impressions and increasing followers by 280.6% since June 2023

Optimize digital communications to achieve record email engagement, with 79.9% open and 9.5% click rates 

Manage editorial calendars and uphold brand standards across all communications, ensuring alignment with NYU’s institutional identity

Mentor students and advise faculty, staff, and administrators on effective digital and editorial strategies that amplify their work and reach

Oversee communications for major events, including Orientation, Fashion Week, and Graduation, driving visibility and participation across the Gallatin community

• Support Gallatin Global initiatives as secondary administrator for the Dean’s Honor Society program in Taiwan, leveraging Mandarin proficiency for translation, cultural facilitation, and on-site communications

Developed brand-aligned digital content strategies for clients including Tiny Organics, The Clean Beauty Box, and Kiss Kiss Goodnight

Produced multi-platform content (blogs, websites, social media, email) optimized for SEO, brand consistency, and audience engagement

Executed data-driven email campaigns with A/B testing to improve open and conversion rates

Managed five-figure content budgets, negotiated influencer contracts, and streamlined production workflows

Increased client engagement and follower growth across Instagram, TikTok, Pinterest, and Facebook through creative, analytics-informed campaigns

Executive, Singapore Economic Development Board
Advanced Singapore’s global talent brand by developing data-informed recruitment strategies, leading high-impact outreach initiatives, and cultivating partnerships with universities, professional organizations, and key stakeholders

Teacher, British Council Singapore, Melbourne Language Center and Berlitz Japan
Delivered English instruction across Japan, Australia, and Singapore to diverse learners, designing curricula, storytelling-driven lessons, and training initiatives that strengthened communication skills, engagement, and cross-cultural understanding

Analytics Associate, Bloomberg LP
Trained clients and internal teams across Asia on Bloomberg Terminal analytics in English and Chinese, earning promotion to Analytics Associate within six months