Strategic Communications and
Digital Storytelling Lead

Strategic communications leader with 6+ years of experience driving storytelling, digital engagement, and brand visibility in higher education and global brands. Oversee integrated communications and social media initiatives at NYU Gallatin that have generated 17M+ impressions, 280.6% follower growth, and a 29.2% increase in early decision applications—strengthening institutional identity and supporting student enrollment, retention, and alumni engagement. Recognized for building cross-functional partnerships, mentoring creative teams, and leading data-informed strategies that connect audiences and amplify organizational impact.

New York, NY
tricia.savino@gmail.com
linkedin.com/in/tricia-savino

    • Partner with the Dean, senior leadership, and key stakeholders to shape narrative strategy and advance Gallatin’s vision through strategic storytelling, strengthening institutional identity and driving a 29.2% increase in early decision applications.

    • Lead multi-channel communications campaigns across digital, print, and environmental channels, enhancing institutional visibility and audience engagement across email, web, and social media

    • Develop and execute data-informed social media strategies generating more than 17M impressions and increasing followers by 280.6% since June 2023

    • Optimize digital communications to achieve record email engagement, with 79.9% open and 9.5% click rates 

    • Manage editorial calendars and uphold brand standards across all communications, ensuring alignment with NYU’s institutional identity

    • Mentor students and advise faculty, staff, and administrators on effective digital and editorial strategies that amplify their work and reach

    • Oversee communications for major events, including Orientation, Fashion Week, and Graduation, driving visibility and participation across the Gallatin community

    • • Support Gallatin Global initiatives as secondary administrator for the Dean’s Honor Society program in Taiwan, leveraging Mandarin proficiency for translation, cultural facilitation, and on-site communications

    • Developed brand-aligned digital content strategies for clients including Tiny Organics, The Clean Beauty Box, and Kiss Kiss Goodnight

    • Produced multi-platform content (blogs, websites, social media, email) optimized for SEO, brand consistency, and audience engagement

    • Executed data-driven email campaigns with A/B testing to improve open and conversion rates

    • Managed five-figure content budgets, negotiated influencer contracts, and streamlined production workflows

    • Increased client engagement and follower growth across Instagram, TikTok, Pinterest, and Facebook through creative, analytics-informed campaigns

    • Executive, Singapore Economic Development Board
      Advanced Singapore’s global talent brand by developing data-informed recruitment strategies, leading high-impact outreach initiatives, and cultivating partnerships with universities, professional organizations, and key stakeholders

    • Teacher, British Council Singapore, Melbourne Language Center and Berlitz Japan
      Delivered English instruction across Japan, Australia, and Singapore to diverse learners, designing curricula, storytelling-driven lessons, and training initiatives that strengthened communication skills, engagement, and cross-cultural understanding

    • Analytics Associate, Bloomberg LP
      Trained clients and internal teams across Asia on Bloomberg Terminal analytics in English and Chinese, earning promotion to Analytics Associate within six months

Core Competencies

Strategic Communications | Content Strategy | Content Creation & Copywriting | Digital Engagement | Social Media Strategy | Editorial Oversight | Brand Storytelling | Audience Engagement | Brand Reputation | Project & Campaign Management | Performance Reporting | Stakeholder Engagement | Internal & External Messaging | Leadership & Mentorship | AI & Digital Tools

Education

Postgraduate Diploma, Education, La Trobe University, Australia
Bachelor of Arts, Linguistics, National University of Singapore, Singapore

Certificates

Multimedia Storytelling, NYU School of Professional Studies (2025)
Communications & AI, NYU School of Professional Studies (2024)
Digital Marketing, Digital Marketing Institute (2022)
Certificate in English Language Teaching to Adults, University of Cambridge (2012)

Technical Proficiencies

Adobe Experience Manager (AEM) | Asana | CapCut | Canva | ChatGPT | Constant Contact | Google Suite | NotebookLM | Slack | Sprout Social

Languages

English (Fluent)
Mandarin (Fluent)

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