Partner with the Dean and leadership to advance Gallatin’s vision through strategic storytelling, strengthening the school’s identity and driving a 15%+ increase in ED1 applications

Lead multi-channel communications campaigns across digital, print, and environmental channels, enhancing institutional visibility and audience engagement across email, web, and social media

Develop and execute social media strategies that drove 12M+ impressions and 123% follower growth through analytics-based storytelling since June 2023

Optimize digital communications to achieve record email engagement, with 79.9% open and 9.5% click rates 

Manage editorial calendars and uphold brand standards across all communications, ensuring alignment with NYU’s institutional identity

Mentor students and advise faculty, staff, and administrators on effective digital and editorial strategies that amplify their work and reach

Oversee communications for major events, including Orientation, Fashion Week, and Graduation, driving visibility and participation across the Gallatin community

Collaborate with creative, academic, and administrative teams to deliver projects on time, within budget, and aligned with strategic goals

Developed brand-aligned digital content strategies for clients including Tiny Organics, The Clean Beauty Box, and Kiss Kiss Goodnight

Produced multi-platform content (blogs, websites, social media, email) optimized for SEO, brand consistency, and audience engagement

Executed data-driven email campaigns with A/B testing to improve open and conversion rates

Managed five-figure content budgets, negotiated influencer contracts, and streamlined production workflows

Increased client engagement and follower growth across Instagram, TikTok, Pinterest, and Facebook through creative, analytics-informed campaigns

Executive, Singapore Economic Development Board
Drove East Coast outreach to attract global talent to Singapore through strategic engagement and promotion

Teacher, British Council Singapore, Melbourne Language Center and Berlitz Japan
Taught academic and business English to a diverse population across institutions in Singapore, Australia, and Japan

Analytics Associate, Bloomberg LP
Delivered financial data analysis and client support within a high-volume global finance environment