Malavara is a multi-award winning hair and body care line that distills complex, time-honored Ayurvedic traditions into easy and accessible rituals for the modern woman.

I led the development of a high-impact social media strategy, creating and curating content across Instagram, Facebook, and Pinterest to strengthen brand visibility and drive engagement.

My key contributions included:

Campaign Leadership and Community Engagement

• Launching a pandemic-era campaign donating hundreds of units to nominated First Responders

• Generating strong goodwill and acquired new customers through mission-aligned storytelling

E-Commerce Experience

• Managing and updating the Shopify website to ensure a smooth, intuitive shopping experience

• Improving product visibility and conversion paths through thoughtful content and merchandising updates

Email Marketing and Lifecycle Growth

• Revamping email drip campaigns and establishing a weekly newsletter

• Increasing site traffic and positively impacting sales through more strategic messaging and frequency