Poplar offers the best selection of must-have hemp-derived CBD products and educational resources and experiences to demystify plant medicine.

I collaborated with the founder and the social media team to design and execute email marketing campaigns that attract and retain both prospective and current customers.

The highlights included:

• Conducting audience and competitive research to inform content and segmentation strategies

• Identifying key performance trends and applying continuous optimization

• Leveraging A/B testing to improve conversion and click-through performance

• Achieving 65%+ open rates and an average 1.95% click-through rate