The NYU Gallatin School of Individualized Studies is a small interdisciplinary liberal arts college situated within the larger NYU. Students at Gallatin design their own interdisciplinary concentration, working with faculty advisers to create a unique program of study across different fields and schools within NYU.

As Assistant Director of Communications, I partner with the Dean, senior leadership, and key stakeholders to advance the school’s mission through strategic storytelling and high-impact communications.

My key contributions include:

Strategic Leadership and Impact

• Leading integrated campaigns across digital, print, and environmental channels to elevate Gallatin’s visibility

• Delivering record-high digital engagement through targeted content and performance optimization

• Helping to drive a 29.2% increase in Early Decision I and II applications for AY25–26—among the highest across the university

Digital and Social Performance

• Achieving 17M+ impressions and more than tripled social media followers in three years

• Developed analytics-driven content strategies to deepen engagement and strengthen Gallatin’s brand.

• Optimizing email marketing to achieve open and click rates nearly 3× higher-ed benchmarks

Creative Direction & Collaboration

• Mentoring student communicators and guiding faculty/staff on digital and editorial strategy

• Overseeing Gallatin’s editorial voice and design standards to ensure consistency and excellence

• Producing standout communications for major initiatives, including Orientation, Fashion Week, and Graduation

Across every project, I craft narratives that celebrate Gallatin’s creativity, community, and vision, helping the school shine both within NYU and beyond.